leadership team

The day-to-day management of Alliance Consumer Group and its brands falls on the Senior Leadership Team led by CEO, Chris Barley. All departments within the company report up to the these seven individuals, each of whom brings a wealth of knowledge to the table.

Chris Barley

chief executive officer

As CEO at ACG Brands, Chris leads the strategic vision and entrepreneurial spirit that extends throughout the company. Prior to joining ACG, Chris served as Chief Commercialization & Strategy Officer for Plano Synergy. Chris came to Plano Synergy by way of Synergy Outdoors, which he co-founded in 2002. Before entering the outdoor industry, Chris spent five years working in strategy and corporate development at Transamerica Corporation and JC Penney. Chris received a BBA in International Business and Finance from Loyola University New Orleans.

Melissa Carter

chief financial officer

As CFO at ACG Brands, Melissa is responsible for managing the financial well-being of the company. Melissa has more than 20 years of finance and operational leadership spanning global multi-billion-dollar organizations and middle-market companies. She received a BA from the University of Texas at Austin and an MBA with a finance concentration from the University of Texas at San Antonio and holds a CPA license. Departments that report up to Melissa include the Technology, Accounting, and Finance teams.

Priscilla Morgan

chief revenue officer

As CRO at ACG Brands, Priscilla is responsible for leading each of the company's individual sales channels. Priscilla brings more than 25 years of broad experience across sales, finance, and field operations, having held leadership positions in early stage, mid-size, and enterprise companies. Her exposure across several functions provides a unique perspective on achieving balance between the company’s and customer’s objectives to deliver significant results globally. Departments that report up to Priscilla include the Field Sales, Corporate Sales, Hybrid Sales, International Sales, Customer Service, and Sales Operations teams.

Andrew Sibble

Senior Vice President - Commercialization

As SVP - Commercialization for ACG Brands, Andrew is responsible for establishing the strategic direction and vision for the company’s brands and products. Prior to joining ACG, Andrew had a successful career with Plano Synergy and previously with Dick’s Sporting Goods, honing his execution of strategic planning. Andrew earned a bachelor’s degree in communications and marketing from Clarion University of Pennsylvania. Departments that report up to Andrew include the Brand Management, Marketing, New Product Development, and Ecommerce teams.

Lewis Hornsby

Senior Vice President - Supply Chain & Distribution

As SVP - Supply Chain and Distribution for ACG Brands, Lewis is responsible for leading the operational side of the business. Lewis is a veteran supply chain leader with nearly 20 years of experience in consumer product companies. Prior to joining ACG, he was President of the Logistics and Customer Service division of American Outdoor Brands. Early in his career he worked in the transportation and distribution areas for Kraft/Nabisco and Conagra Foods. He holds a business degree from the University of South Carolina. Departments that report up to Lewis include the Distribution, Supply Chain, International Trade Compliance, and Quality Assurance/Quality Control teams.

Jackie Werblo

Senior Vice President - People

As SVP - People, Jackie leads our mission to assure that every team member is an ambassador of our brands. Jackie has more than 30 years of experience in human resources, consulting and coaching, focused largely within the consumer products industry. Within ACG Brands, she is responsible for our talent and leadership development, culture, rewards and recognition programs. Prior to joining ACG Brands, Jackie served as the Chief People Officer of Easton-Bell Sports for nearly a decade. Previous to that role, she was a practice leader for Mercer HR, a division of a global consulting firm. She is an accredited executive coach and holds a Masters Degree in Human Resources from Loyola University, Chicago. Jackie leads our team of people business partners, talent finders, and leadership developers.

Brandon Roach

Executive Vice President - New Product Development

As EVP - New Product Development, Brandon leads all efforts related to our company's product development. Brandon holds a Bachelors Degree in Business Administration with a Finance minor from the University of Texas at Arlington. Upon graduation, Brandon worked as a financial analyst for PepsiCo and later became a controller for the Ozarka Water Company (subsidiary of Nestle). After ten years in the corporate world, Brandon joined his brother-in-law Chris and co-founded Synergy Outdoors where he successfully developed and launched several new product categories. Departments that report up to Brandon include the Engineering, Industrial Design, and Product Development teams.