acg core values
purpose
We craft authentic products that enhance adventures and everyday life.
vision
To build iconic brands that: consumers believe in; customers trust; team members are proud of; and enhance our adventures and everyday life.
culture
We are empowered to succeed.
values
do what you say you'll do
accountable
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Answer for any and all actions or inactions
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Don't pass the buck
we're stronger together
collaborative
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Demonstrate a One ACG mindset
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Listen to other's input and seek out diverse perspectives
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Communicate openly and honestly with respect
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Innovate in all we do
we have each other's back, always
trustworthy
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Do the right thing
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Place confidence in teammates
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Believe in the character, strengths and truth of others
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Create lasting relationships based on faith in others
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